Media relations
Media relations is often what you think of when you consider PR. It’s about getting your brand, event or ambassadors onto TV, radio or in newspapers and magazines; managing the messages to drive positive awareness about your brand.
You can have the best product or service in the world but if nobody knows about it, you won’t maximise your potential.
We are proud to say we have the best contacts at Reach PR, but as former journalists ourselves, we know what makes a news ‘hook’ and the editorial angles making your story stick against a sea of competitors. You might not think you have any worthwhile news but let us chat to you for a bit and we’ll help you unearth a wealth of potential you may never have considered.
We’ll hold your hand throughout the whole process (not literally but if you really need it, we can be persuaded!) so you feel assured you’ll hit those front pages with the right stories and with your reputation shining.
Product placement
The role of ‘product placement’ has evolved exponentially. So, you know those products you see on TV or in magazines that make us think, ‘hmm, I’d like to buy that’? Well, this has evolved into an entire industry now referred to as ‘affiliate marketing’. And this is big business for brands and publishers alike.
In simple terms, this means that the magazine or newspaper earns a small sum of money off a sale when this person (let’s call him Ian) buys this product (let’s say a new ‘wonder widget’). If you get a lot of Ians buying a lot of wonder widgets, then those sales numbers rise and there is suddenly a lot of money being made by both parties.
At Reach PR we’ve been involved in affiliate marketing from the ‘off’ and were quick to utilise it for all our brands. We set up partnerships and collaborations and know all the key journalists responsible for editing these pages across all the national media.
Be like Ian!
